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Open Access Open Badges Research

Marketing technology in macroeconomics

Kenichi Tamegawa

Author Affiliations

School of Commerce, Meiji University, 1-1 Kanda-Surugadai, Chiyoda-ku, Tokyo 101-8301, Japan

SpringerPlus 2012, 1:28  doi:10.1186/2193-1801-1-28

Published: 4 October 2012


In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increase output and consumption.

DSGE modeling; Marketing; Matching friction